Tinker A/B testing

by Kondasamy Jayaraman · drawn with Colorfigures by April Zhu

Day 1 of 14.day 1 of 14 · A 8.8% · B 10.8%

Chapter 4 of 7

Peeking

The team is impatient. They check the scoreboard every morning and plan to stop the moment one checkout wins.

This chapter: What does stopping on a good day do to false wins?

About this chapter

You will learn

  • Peeking: checking a running test and stopping on a win
  • Why each look is another chance for luck
  • Fix the length first, or use methods built for watching

Words you’ll meet

Peeking
Checking a running test and stopping as soon as it looks significant.
Fixed horizon
A test length set in advance, read once at the end.

Step 1 of 6

Another A/A test: both checkouts identical. means checking every morning and stopping on a win.

Move day by day until it calls a winner.